LumiCup adds new sports venue partners across MLS, NBA and college arenas

Lumi says its aluminum LumiCup is expanding into more stadiums and arenas, with new placements at Inter Miami CF’s Nu Stadium, FC Dallas’ Toyota Stadium, Saint Louis University’s Chaifetz Arena and the Oklahoma City Thunder. The deals show growing demand for customizable drinkware that can support premium fan experiences and venue sustainability goals.

Why it matters: - Sports teams and venues are using branded drinkware as part of the fan experience, not just for concessions. - LumiCup’s aluminum design also gives venues a recyclable alternative to single-use plastic cups. - The company is widening its footprint across sports, hospitality and live events at a time when venues are looking for premium, customizable service items.

What happened: - Lumi announced new partnerships with Nu Stadium at Miami Freedom Park, Toyota Stadium, Chaifetz Arena at Saint Louis University and the Oklahoma City Thunder. - The announcement adds to Lumi’s growing roster of sports and entertainment customers using custom-branded aluminum cups nationwide. - The company said the cups are now being used across stadiums, arenas and fan experiences.

The details: - Nu Stadium, the recently opened home of Inter Miami CF, placed an initial order of 100,000 custom-branded LumiCups. - The Nu Stadium order covers four of the venue’s five offered sizes: 9 oz., 12 oz., 16 oz. and 24 oz. - Toyota Stadium, home of FC Dallas, bought custom 20 oz. cups for premium sections. - Toyota Stadium also purchased 12 oz. cups for a season-ticket-holder and VIP beer offering. - FC Dallas is selling the 12 oz. beers with the custom LumiCup to give the offering a premium feel in the club’s second season. - Chaifetz Arena bought custom 16 oz. LumiCups for use throughout the basketball venue. - Chaifetz Arena is also using the cups in suites and luxury seating areas. - The Oklahoma City Thunder are using custom 16 oz. LumiCups for season-ticket-holder events throughout the season. - LumiCup can feature up to five-color logos or designs. - The product line now includes five sizes: 9 oz., 12 oz., 16 oz., 20 oz. and 24 oz. - LumiCup’s patented manufacturing process is designed to make it the lightest and sleekest aluminum single-use cold cup on the market. - The cup keeps beverages cold 70% longer than traditional single-use plastic drinkware. - The smooth aluminum surface can help reduce foam and improve pouring efficiency.

Between the lines: - The new deals suggest venues are treating drinkware as a branding tool and a premium hospitality asset. - The spread across stadium-wide service, suites, VIP areas and season-ticket events shows LumiCup is selling different use cases to different parts of the same venue. - The expansion also tracks with broader demand for products that can support sustainability goals without giving up presentation or service speed. - Lumi said the sports growth comes alongside expansion across hospitality, foodservice, entertainment and events in North America and Europe. - Earlier this year, Lumi introduced multiple cup sizes to serve more beverage and service occasions. - The announcement follows Lumi’s $4.38 million Series A funding round and expanded manufacturing operations.

What's next: - Lumi said businesses can contact the company at lumicup.com or info@lumicup.com for availability and branding options. - The company is likely to keep pushing into more venue and hospitality accounts as it expands its product portfolio.

The bottom line: - LumiCup is turning aluminum drinkware into a venue branding and sustainability play, with sports properties emerging as a key growth channel.